Belinda Beeftink is the Research Director of the IPA - the chartered institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, Barb, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels. Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner. Belinda is a frequent speaker at conferences and seminars around the world. She is a past chairman of the UK Media Research Group.