Full Name
Stephen Murfet
Job Title
Head of Insight
Company
Sky
Speaker Bio
Stephen Murfet is Head of Insight and Measurement at Sky Media, the advertising sales arm of Sky. He has previously worked in various insight related roles at ITV and UKTV. He has sat on various industry measurement committees including Barb and UKOM and has been involved in various large scale research projects including the recent award-winning cross platform measurement project CFlight.
