Parveen has worked in the media industry for over 30 years. During that time she has held senior roles leading domestic and global teams across Insight, Audience Measurement, Effectiveness and Strategy in all of the major media, having started out at ITV and moved on to The Guardian and Observer, Global Radio, Clear Channel International and most recently, News UK as Director of Customer Insight & Audience Measurement. Parveen has been privileged to have experienced all sides of our industry, having also held senior roles on the advertising agency, media agency and research agency side.