Donna Burns is Head of Insight at Radiocentre where she is responsible for evolving Radiocentre’s award-winning programme of research, developing further understanding around the role and effectiveness of radio advertising for brands. Donna has over 17 years of commercially focused media research experience. Previously she was at News Broadcasting where she was responsible for listener insight and market intelligence monitoring across national stations Virgin Radio, talkSPORT, Times Radio and TalkRadio. Prior to this, Donna spent three years at DC Thomson as Commercial Development Partner providing insight for sales teams working across all content platforms - newsbrands, magazines, local radio stations, digital, and events. She had previously worked at Radiocentre before this, and prior to that had spent nine years working within Insight teams for magazine publishing companies including IPC Media (now Time Inc.)