Sarah Gale is Director of Commercial Research and Insight at Global, where she is responsible for all commercial insight across the Global portfolio. She works across both audio and outdoor within Global to understand how people connect with and react to content and advertising on Global’s platforms, ensuring that a real understanding of people remains at the heart of Global. Sarah has worked in media research for more than two decades, spending time on the research supplier side at Ipsos before moving on to media agency side as Head of Insight at OMD and joined Global in 2019.