Denise has worked in communications research for over 30 years and loves that she gets to ask why for a living. After lots of years at agencies, she spent seven years at Newsworks and is proud to have delivered award-winning projects as part of her role overseeing the insight programme. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry. Two years ago, she embarked on a new challenge, taking on the role of Chief Executive of Route, responsible for the currency of audience measurement for out of home media.