Martin is Channel 4’s Head of Research & Measurement, having joined from Havas agency Arena 10 years ago. He has; over 30 years of media planning and insight experience to C4, is the channel’s Barb board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 teenage children who have never seen him without a beard.