Michael Tull is Digital Cinema Media’s (DCM) Head of Strategy & Insight - responsible for developing DCM’s award-winning research programme to help media agencies and advertisers understand the role and effectiveness of cinema advertising. Michael has over 14 years of media research experience, having previously worked at entertainment consultancy Marketcast and radio trade body Radiocentre. Michael was honoured as a member of The Media Leader’s Future 100 Club Class of 2023.