Peter has over 25 years media research experience across print and radio. Currently Head of Commercial Insight in Bauer Media Advertising, he is focused on delivering the sharpest, freshest, most nuanced understanding of their audiences. Having worked extensively with agencies, trade bodies and JICs on a wide variety of projects that drive deeper understanding of media platforms, Peter has applied this knowledge to build significant expertise in demonstrating how Bauer Media’s brands and channels create impact and meet advertisers’ objectives. Prior to Bauer Media, Peter held roles at H. Bauer, The Publishing Consultancy, EMAP and United News & Media.