Sarah Sanderson is Managing Director of The Lawyer, a news and business intelligence platform for the legal community, at Centaur Media plc. Before joining The Lawyer in 2024, Sarah worked for over 30 years in the market research industry. She held a number of senior commercial roles at Kantar Media and previously led teams at Ipsos and other research agencies. Her media research experience encompasses audience measurement, profiling, targeting and strategic insight. In a varied research career, she has designed and implemented insight programmes for leading brands on a diverse range of topics, across all stages of the marketing cycle, using every imaginable technique!