Full Name
Amanda Wigginton
Job Title
Founder & Director
Company
Amanda Wigginton Consultancy Limited (AWC Ltd)
Speaker Bio
Amanda is a specialist in the customer strategy, data and insight sector, working with companies to ensure their customer is central to their strategy. She focuses on using customer knowledge and understanding to inform and impact decision making and revenue generation.
As a consultant, Amanda works with both B2C and B2B players across product development, business strategy and data transformation. She is also the Audience Measurement & Insight Lead for the PPA and Magnetic.
Amanda has worked in the publishing industry for 25 years and prior to setting up AWC Limited she worked with the leadership team at TI Media as Group Customer Strategy Director. Here Amanda was responsible for data, insight and analytics and ensuring customers were central to the growth strategy across content development, audience growth, marketing and advertising. Amanda has extensive experience across product development, innovation, customer experience, research best practices, and using data for revenue generation.
As a consultant, Amanda works with both B2C and B2B players across product development, business strategy and data transformation. She is also the Audience Measurement & Insight Lead for the PPA and Magnetic.
Amanda has worked in the publishing industry for 25 years and prior to setting up AWC Limited she worked with the leadership team at TI Media as Group Customer Strategy Director. Here Amanda was responsible for data, insight and analytics and ensuring customers were central to the growth strategy across content development, audience growth, marketing and advertising. Amanda has extensive experience across product development, innovation, customer experience, research best practices, and using data for revenue generation.
