Including his role as CEO of UKOM, with a career spanning 35 years and a range of senior commercial roles at broadcasters, including ITV and Turner, agency with Mindshare, along with online ad-networks and major news organisations, there is not much in media and advertising that Ian has not experienced at first hand. He’s an expert in very little but holds strong and relatively well-informed views on many things, particularly the need for strong, independent, future-ready and industry backed audience measurement. Which is handy, because that has been his job at UKOM for the last seven years or so!