Louise is Head of Insight at PHD and leads a team of talented researchers who are on a mission to redefine the role of insights in modern communications planning. In 2023, the team won the Media Research Group’s Media Agency Research Team of the Year award. Her career spans 20+ years in research for media brands and agencies. She has led on award-winning work including IPC’s Origin Panel, MEC’s Project Slipstream, and more recently, PHD’s Mental Availability and Viewermatch studies. Louise is experienced in delivering quantitative and qualitative research solutions to better understand consumer motivations and decision-making. She has worked across a wide range of thought-leadership, new business, and client projects over the course of her career including research for Proctor & Gamble, Nestle, Beiersdorf, the Royal Navy, Warner Bros, Chanel, Etsy and VW. Louise is involved in a number of initiatives to champion cultural and ethnic diversity at PHD/OMG and has twice been recognised on the EMpower Ethnic Minority Role Model List. Her external commitments include 6 years on the Media Research Group, contributing to the IPA Advanced Certificate programme, and speaking at industry events. In 2023 she won Adwanted’s Future Media Leader of the Year award and featured in Campaign’s 40 over 40 list.