We hear about the growth in streamed TV viewing through Virgin Media O2 set-top boxes (thanks to the availability of apps like Netflix, Prime Video, Disney+, Paramount+ and Apple TV+) and what the addition of thematic FAST channels within the Pay TV programme guide brings to the party. This discussion then explores the roadmap for retiring QAM broadcasting of television on the Virgin Media O2 network so that classic viewing also becomes streaming TV. What is the timeline? How will classic TV channels be presented in an all-streamed environment, and are Virgin’s Stream boxes (for broadband and broadband/landline only customers) a guide to the future UX? What operations/CPE rationalisation, or convergence opportunities, present themselves when all TV is streamed? Will new entertainment opportunities emerge after QAM switch-off?
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