Allente’s mission is to be the largest entertainment company in the Nordics, and we hear how the Pay TV operator competes for attention, hour-by-hour, thanks to a globally competitive platform and content offer. This presentation explores the boundaries of super-aggregation, including the addition of a curated YouTube offer to complement Pay TV content, and how this is integrated into the UX. You will hear how the UI is personalised dynamically, at an individual level – going way beyond content recommendation. Expect insights on how a next-gen Pay TV experience is projected across different devices, markets and languages with the lowest possible operations burden. You can also learn about Allente’s Ipsos market research, revealing what consumers want from a modern Pay TV service, and how the results are being reflected in service innovation (including the option to switch streaming subscriptions each month).