We hear about the landmark collaboration between the UK’s public service broadcasters and other free-to-air channels to put free TV at the centre of the streaming age with Freely. This is the free TV service that is built directly into a new generation of Smart TVs, with the aim to ensure all audiences across the UK can access free TV for years to come. This discussion outlines the platform, the technology that underpins it, the user experience innovations, the Smart TV partnerships, and the go-to-market proposition in more detail. It considers the requirements to ensure successful growth for a PSB-led free TV service that is particularly relevant to broadband-only homes.