As the digital portion of a Total TV buy becomes more important, and more connected TV and quality social video is added to plans, the pressure is growing to minimise audience duplication between one streaming service and another. We hear how one leading media agency is tackling the challenge. How do you determine the unique audiences that different ‘channels’ deliver in the streaming space? What inflight optimisations are used to maximise de-duplicated non-broadcast reach, and do so as cost-effectively as possible? This discussion provides the latest best practice on ‘intra-digital’ planning, and highlights areas where media buyers need more help and better industry fixes.