Luca joined Barb in February 2024 to lead the delivery and development of Barb’s total campaign reporting across linear and VOD services. He manages the Total Campaign Reporting Group, a joint-industry team with buy-side and sell-side representatives which has been set up to oversee the delivery, future service development and maintaining agreed standards for CFlight and the Advanced Campaign Hub.

Luca joined Barb from PAMCo, where, as Research Director, he was responsible for overseeing the development and evolution of the audience measurement system for published media. Prior to this, he held positions at research companies Toluna and Ipsos Mori.