Rufus began his career in advertising at McCann Erickson followed by a further stint at J.Walter Thompson. He then left to join the world of TV. At Channel 4 Rufus helped launch their brand new digital entertainment channel, E4 and over the next decade helped lead the further diversification of Channel 4’s digital portfolio with the launch of More4 and 4oD.

Currently ITV’s Managing Director of Streaming he leads all of ITV’s digital products, including ITVX as well ITV’s interactive business.

Previously Rufus was ITV’s Chief Marketing Officer and was Marketing Week’s 2020 Marketer of the Year. He has been Chairman of Freeview, and is also Chair of the London Wildlife Trust, helping to improve the capital’s bio-diversity.