Dan Cohen leads the development and launch of TV Advertising Products and innovation across the Sky Group. From the industry leading addressable TV proposition AdSmart to self-serve buying and reporting tools, Sky builds on its 1st Party data to link advertisers to audiences in order to bring better return on investment and improved understanding of the audience advertiser relationship. Finding new ways for advertisers to reach key audiences through innovative advertising products, ways of buying and measuring performance underpins all of our thinking and drives our development strategy.