An experienced media professional, Andrew has served as both a consultant and a corporate strategist. Throughout his career, he has worked across nearly all segments of the media value chain, including traditional broadcasters, TV platforms, as well as SVOD, BVOD, and FAST services.

Currently, he operates as an independent advisor, providing support and guidance to companies seeking to create and implement strategies to successfully future-proof themselves in challenging markets.

Previously, Andrew was at media consultancy O&O, where he led the Strategy practice. Before that, he spent over a decade as an internal corporate strategist, holding notable roles such as Director of Strategy at Paramount and Director of Strategy and Business Transformation at Freesat (now part of Everyone TV).

He has played a pivotal role in launching both B2B and D2C propositions in the UK and Europe, consistently contributing to the growth of the businesses he has been involved in. His focus has been on delivering strong returns on content investment, expanding into related markets, and planning for the transition to IP.