Helen Keelan, Senior Sales Director at LG Ad Solutions EMEA, is responsible for driving international ad revenue and supporting UK based agencies and advertisers with Connected TV strategy. Her focus is on demystifying the fragmented CTV landscape and educating brands on the role of the OEM to unlock truly addressable audience solutions with ACR technology to deliver targeted and impactful advertising on the big screen.

Prior to joining LG Ad Solutions, Helen was at Magnite, where she progressed quickly through the ranks to lead the UK & Nordics Demand team. Her experience is focused on developing programmatic demand strategy across a variety of products including identity, data, and marketplaces. Helen worked closely with all supply partners and channels, developing an intimate knowledge of the emerging EMEA CTV market and how this can be activated within the programmatic space.

Helen is an advocate for equal opportunities for everyone and has been a long term mentor for initiatives including Refugee Education UK, Brixton Finishing School and The Women in Programmatic.