Guillermo has over 12 years of marketing experience across multiple Network and Independent agencies including UM, Reprise and Total Media. He’s worked across data, digital and broadcast, while at Total Media, he has changed the way the digital team is structured, creating multidiscipline as the standard, integrated behavioural research into clients' media plans, and future-proofed the digital buying with new technology partners. He has brought data into the heart of everything we do and moved away from cookie-reliant media buying.