As advertisers continue their focus on short-term performance media, research from the UK's Thinkbox finds short-termism is short-changing brands. Join Thinkbox’s Head of Research Anthony Jones as he presents Profit Ability 2, a meta-analysis of the drivers of advertising effectiveness calling on £1.8 billion in media spend from 141 brands between 2021 and 2023. Find out how advertising payback differs between channels, why "performance" isn't the sole domain of social platforms, and which media drives the biggest impact in the short and long-term.