

Paramount Australia and New Zealand is the epitome of global-local – an internationally renowned studio and channel owner with a global SVOD platform (Paramount+), free-to-air network (Network 10) and a BVOD service (10 Play) that integrates international FAST (Live TV with Pluto TV). We want to know how ‘global-local’ provides a better experience for Australian consumers, advertisers and content producers. Is Paramount+ Basic with Ads opening the SVOD market to more users? Can advertisers gain incremental reach and frequency beyond linear and BVOD thanks to the Paramount+ ad tier and FAST? Does international ownership help fund Australian production for ‘local’ viewers and give local production companies global distribution opportunities? The biggest competition to broadcaster VOD is broadcaster linear, and the biggest competition to international SVOD in any local market is the broadcasters who act as local champions – so how does Paramount grow different parts of its business at the same time?