If an asteroid wiped out ‘local’ broadcasters tomorrow, what would give advertisers the reach they need? Are social media and video sharing platform environments sufficiently effective? Who would nurture trusted news journalism? Would global streamers and tech platforms create the local stories that reflect Australian life and culture? Beyond being good corporate citizens, is there a hard business case for Australian marketers to support local media – surely globals can create popular shows that deliver engaged audiences in a mindset to receive advertising messages? We want to know why we need ‘local’, before assuming there is no asteroid strike and focusing on how we sustain and grow the Total TV market. What are the future opportunities for ‘local’ and their advertising partners, and what tech and processes will underpin them? Our discussions could span anything from full-funnel performance marketing to small business advertising, to more linear addressable to better measurement and MMM, and beyond…