With ad-support already established in Australia and coming to New Zealand this year, we review strategies to grow reach at Prime Video, from Australian Amazon Original series (like ‘The Office’ and ‘Deadloch’) to live sport including exclusive NBA and livestreamed ICC cricket that is exclusive in Australia. This discussion explores how Amazon Ads can help advertisers grow their businesses by connecting with premium streaming audiences. We are especially interested in full-funnel capabilities that integrate campaign tactics across awareness, consideration and conversion, and measure top and bottom funnel outcomes – all harnessing swathes of first-party signals across streaming, browsing and shopping. Is there a chance to make television ad exposures more effective than they have ever been?