Is programmatic – with bundling of inventory – working as it should for Australian TV, and what are the next steps to prepare this ecosystem for truly mass-scale streaming? Buyers appreciate access to premium streaming inventory (including BVOD) as part of aggregated video buys, but could they afford to buy most of their television this way? Are supply chain costs outweighed by planning efficiencies and effectiveness gains vs direct buying? Are publishers incentivised to make more of their best content available via a programmatic ecosystem with inventory bundles? Are we making the best use of first-party publisher data in digital buys? This panel explores what best-practice digital planning and trading looks like. We want to know the innovations that can accelerate programmatic use, so expect discussions that could span the impact of AI, ways to improve transparency, and ways to improve forecasting and measurement.