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
What are the biggest opportunities for agencies to help their clients in the next 18 months? Where can agencies grow their revenues? What is the single most important thing television can do to help agencies deliver and prove client business growth? This discussion considers the barriers to spending across the total video market. We want to know if clients have a healthy brand vs performance budget balance and if it is going to stay that way. Is anyone worried that time spent by younger demos in video sharing platforms will force budget away from premium environments permanently, even if the new exposures are less effective? Does a client’s bottom line really benefit from investing in local media – or are democracy and Australian TV production crews the primary winners?
1 Martin Place
Sydney NSW 2000
Australia