We ask brand leaders about their sentiment towards the economy and consumer confidence, and willingness to invest in media. This discussion explores what clients need most from their agencies in the next 18 months, and where television could innovate to become a better business growth partner. What can they share to help us understand the pressures on CMOs and what motivates them? We want to know what could divert budget away from, or towards, AV media. What % impact could AI have on marketing efficiency and effectiveness, and what do they think of principal-based media buying (at agencies) as a concept?