Name
Why big screens matter
Date & Time
Tuesday, April 8, 2025, 11:20 AM - 11:35 AM
Speakers

Description
Why Big Screens Matter – In an industry too focused on broad demo reach, blunt metrics, and cheap CPMs, are we making media decisions based on what truly matters? This session challenges our industry’s status quo arguing why attention, quality, context, creative and culture are the real drivers of brand outcomes. Are media agencies and clients really planning for effectiveness or just chasing easy metrics?