We get up-to-date figures on premium video consumption patterns in Australia, comparing myths and facts. What is the impact and trajectory for free linear, BVOD and SVOD, and how closely does Australia match other markets? What impact is the proliferation of in-home viewing devices having on our ability to understand and find consumers? Karen Halligan considers measurement and comparability across premium video sources and what is needed to encourage investment wherever audiences can be reached in effective, quality, brand safe environments. Lastly, she outlines the OzTAM roadmap including plans for streaming data and greater use of big data alongside the people panel.