Like other Canadian broadcasters, Corus Entertainment has expanded its sales portfolio to include popular third-party streaming alongside owned-and-operated inventory, providing brand-safe, big-screen, premium digital environments to replace lost linear reach with an easy buy. But while audiences are moving, advertising budgets for this new inventory lag behind. This opening address is a request to buyers to share their views on what stops television budget from directly following audiences to streaming TV. Is a soft economy and streaming over-supply the issue, or are there structural barriers to overcome? Is linear and BVOD all the market expects from broadcasters, after all?