International SVOD services, including studio direct-to-consumer offers, have switched their strategic priority from subscriber growth to achieving profit, and this presentation explores how the change affects their consumer offering. Are lower priced ad tiers just the start of efforts to segment the market more carefully, and is there scope for content and windowing differentiation in future, depending on what you pay? The role of bundling and contract lengths are explored as ways to reduce churn, and the trajectory for content investment, now within the constraints of profitability, is considered. You will hear whether profit-focused international streamers are likely to become weaker or stronger competition to Canadian broadcasters.