Disney+ Standard with Ads means Canadian homes can get exclusive access to new (and old) Disney content, including Pixar, Marvel, Star Wars and National Geographic, from $7.99 on a monthly contract. We want to know the impact this is having, and will have, on the total market for Disney content in Canada when added to the all-important Pay TV households and their linear channel and VOD consumption. How many new-to-Disney homes, non-Pay TV homes and light linear homes can be reached in this premium environment? Are we witnessing a generational shift in access and affordability, underpinned by ads, that will give advertisers expanded Disney audiences regardless of how television is distributed? This interview focuses on Disney’s total audience reach ambitions in Canada, and the strategies to deliver for advertisers.