We are asking leading media buyers to discuss: The appetite among buyers for video sharing platforms or social media as a way to replace lost linear reach; The extent to which BVOD, SAVOD, AVOD and FAST are viewed as the linear reach replacement solution; Why clients might baulk at investing in the growing variety of ad-supported streaming TV services that appear to have audiences, and how the TV industry can persuade them to spend; The joys and disappointments of SAVOD, and the minimum measurement expectations to attract budget beyond this year; What Canadian TV production and distribution gives a CMO that they would lose if this market was dominated by U.S. media; A wish-list to help buyers drive reach, effectiveness and efficiency over the next two years.