Launching at the FTVA Canada event, Roku will uncover the top emerging trends in their 5th Video-on-Demand (VOD) Evolution – 2025 edition study of Canadian TV Streamers and their TV viewing habits.

Key highlights in this session include:

1. Sizing up addressable TV streaming audiences.

2. Identifying where the addressable advertising opportunities are

3. TV Ad innovation and what consumers want

As Canadians increasingly favour the convenience and flexibility of streaming platforms, Laura Chaibi, Director of Ad Marketing & Insights, International, at Roku, discusses how understanding addressable TV streaming audiences is pivotal to maximizing media planning for premium TV viewing experiences.