The launch of advertising on Prime Video earlier this year created the largest ad-supported premium streaming service in the world. Amazon connected the dots across its universe—creating an entertainment hub for viewers and an unparalleled offering for advertisers. Prime Video has made major investments in Canadian content, and recently announced the launch of Prime Monday Night hockey, bringing yet another avenue to advertisers to reach Prime viewers at scale. In this conversation, we explore the Prime Video audience and why is Amazon betting on live sports. We will hear about the exciting innovations, and the degree to which this could broaden the appeal of Prime Video and simultaneously bring new viewers to the sport – all with advertising.