Name
Extending Reach: Bridging the Gap Between Linear and Connected TV
Date & Time
Wednesday, September 11, 2024, 3:00 PM - 3:20 PM
Tracy Ball Sue Haas Christos Nikitopoulos Matt Devlin
Description

A first of its kind partnership in Canada is a breakthrough for reaching new audiences and enabling advertisers to connect more seamlessly into omni-channel activation to bridge between linear and connected TV. 

 

This panel session moderated by Christos Nikitopoulos, GM, Business Development at The Trade Desk will feature insights from the President of Numeris & NLogic, Director of Media and Platforms at Bayer as well as strategic input from PHD. Discover how this new partnership will enhance the activation and monetization of TV data in advertising campaigns and impact the future of TV advertising in Canada.

Location Name
Concert Hall
Full Address
The Carlu
444 Yonge Street
Toronto ON M5B 2H4
Canada