To sign up for the breakfast briefing please visit this page.

A new ‘what next’ breakfast to help define the data, metrics and measurement roadmap for Canadian TV as the industry looks to ensure budgets follow audiences and media-generated profit. Supported by Numeris.

Replacing lost linear reach. New audience opportunities via TV streaming.  The potential for SVOD advertising tiers. Ensuring linear ad budgets follow audiences to TV streaming. Proving connected TV is worth the money. What do these things have in common? They are all themes at The Future of TV Advertising Canada 2024, and they are all underpinned by improved and holistic measurement.

Where are we one year later?  What have we accomplished? What new tools and dataset are now available that help expand our understanding of consumer behaviours?  Where do we need to pivot and what to prioritized?  Like last year, we are asking breakfast attendees to help shape the agenda for The Big Canadian Measurement Opportunity with a focus on realistic and achievable goals that have an acceptable benefit vs cost equation for a market of 40+ million people. And once again, the focus is on progress rather than perfection. You can expect discussions around understanding changing behaviours, finding audiences, supporting growth and driving optimisation.