Rogers Sports & Media is transforming the ease of purchasing streaming TV and integrating it into a comprehensive video buy that encompasses both streaming and linear TV. This strategy includes leveraging the popularity of global streaming giants Disney+ and Tubi, as well as their very own Sportsnet+ and Citytv, to create a unified, large scale portfolio. This approach significantly enhances the ability for buyers to achieve total reach by connecting with audiences across all platforms, even as audiences continue to fragment across services, devices and screens. The presentation will detail the advantages of managing a cross-platform campaign holistically, optimizing reach and engagement across different media types