Deborah Gurofsky is an innovative and strategic media leader, with over 11 years working in the Canadian Advertising and Media Industry. Deborah is Co-founder and VP of Partnerships for Media Pulse – the leader in Canada’s connected TV (CTV) marketplace. Through Media Pulse’s unique suite of CTV products, Deb helps clients develop CTV strategies that push the boundaries, while focusing on measurable success. Deborah was recently voted one of the top 50 women game changers in TV for 2023 by Adwanted Events (powered by The Media Leader and Videonet).

Prior to Media Pulse, Deborah was at dentsu, where she led Integrated Media and Branded Content for General Motors and Proctor and Gamble. Deborah has also held senior strategy positions at a number of digital companies, including Olive Media.