Full Name
Joanna Burton
Job Title
Adviser
Company
Crescent Communications
Speaker Bio
Joanna is an adviser to several AdTech and TV Tech businesses.
This follows four years as Chief Strategy Officer at ID5, the leading independent identity provider. She helped drive global growth working with publishers and broadcasters around the world to increase programmatic revenues and improve user experience whilst allowing ad tech platforms, brands and agencies to operate more efficiently and to maximise the value of data and inventory in a privacy-first way.
Prior to that she worked as VP European Strategy at SpotX, acquired by the RTL Group, helping publishers and broadcasters to monetise their premium video content across desktop, mobile and connected TV.
Her broad experience covers a range of advertising companies from Microsoft and AOL to AppNexus, IPG, EW Scripps, Omniture, Beeswax and Rubicon Project.
Based in London, Joanna was recognised as ExchangeWire’s Ad Tech Personality of the Year in 2018 and as one of AdMonsters Top Women in Media and AdTech in 2022.
This follows four years as Chief Strategy Officer at ID5, the leading independent identity provider. She helped drive global growth working with publishers and broadcasters around the world to increase programmatic revenues and improve user experience whilst allowing ad tech platforms, brands and agencies to operate more efficiently and to maximise the value of data and inventory in a privacy-first way.
Prior to that she worked as VP European Strategy at SpotX, acquired by the RTL Group, helping publishers and broadcasters to monetise their premium video content across desktop, mobile and connected TV.
Her broad experience covers a range of advertising companies from Microsoft and AOL to AppNexus, IPG, EW Scripps, Omniture, Beeswax and Rubicon Project.
Based in London, Joanna was recognised as ExchangeWire’s Ad Tech Personality of the Year in 2018 and as one of AdMonsters Top Women in Media and AdTech in 2022.
Speaking At
