Caroline is a digital media and performance marketing leader specialized in building strategic partnerships with technology platforms and developing new advertising product and custom solutions. She brings 14 years of advertising, marketing, and digital transformation experience working for regional and global organizations. Solution-oriented, she has extensive experience developing audience strategies for brands across industries and helping companies transition their media buys to programmatic and automated platforms. Fully bilingual, Caroline is skilled at navigating both the French and English Canadian markets and has built strong relationships with local media organizations. She is passionate about innovation & new technology and always looking to learn more about emerging addressable channels in the media space.