Patrick Jutras is Senior Vice President and Chief Advertising Revenue Officer of Québecor and TVA Group. In this role, his mandate has been to manage all operations of Québecor Expertise Media, namely all of its media platforms, which include television, digital, newspapers, magazines, out-of-home advertising and the company's digital radio. He is also responsible for the Qolab creative office, which oversees Videotron's advertising creation for Fizz and Freedom, the studio of experts in marketing and content production, as well as Elmire, the center of expertise in data and digital performance.

Patrick Jutras’ impressive track record includes nearly 15 years in key roles in the development and growth of multiplatform sales at several media organizations in Quebec. He was previously Vice-President, Digital Business Development at Videotron. His focus is on people skills specializing in operations, revenues, marketing, and communications. A leader recognized for his ability to bring complex matters to completion and to build dedicated, inspired, and inclusive teams. Patrick holds a bachelor's degree in Business Administration, Marketing and International Trade from the Université du Québec à Montréal as well as a certification from Harvard Law School.