David heads up strategy for media, measurement and activation at Environics Analytics. He is tasked with helping EA’s clients move from insights to activation in a media world that is increasingly dynamic and complex. He has been a senior executive for over two decades, recently serving as President and COO for NLogic. He is well-versed in data and analytics with extensive experience in data, market research and software development. David holds a Master of Arts from the University of Hull, is a regular speaker and participant in industry conferences and sits on the board of directors of IAB Canada.