During his marketing career, Shane has worked on the creative agency side, at one of the first high-volume e-commerce companies in the world, and helped bring a start-up to being publicly traded on the NASDAQ. This diverse experience has led to his commentary being featured in publications such as The New York Times, The Wall Street Journal, MSNBC, and Strategy Magazine.

With Omnicom Media Group, Shane collaborates with clients to think differently with the express purpose of driving better brand and business results. He has contributed to the development of numerous globally recognized communication platforms