Katrina is a passionate digital media expert with nearly 20 years of experience in Ad Tech and publishing. Holding leadership positions within IAB committees and councils, she's deeply immersed in the industry's evolution. Her technical background, fueled by a Bachelor of Science in Computer Science, has been instrumental in driving revenue initiatives across omni-channel platforms.

Katrina thrives on strategically integrating ad technologies, including spearheading the development of advanced advertising capabilities on Connected TV platforms. She combines compelling content with valuable data to deliver impactful results. Her recent successes include overseeing the launch of Bell Media’s FAST channels across multiple platforms and driving the continued growth of advertising opportunities within the Connected TV landscape. Katrina is a visionary leader who is passionate about shaping the future of digital media.