As Director, Advanced Advertising and National Sales, Sabrina is responsible for driving revenue growth across Bell Media’s suite of advanced advertising and data-enabled products as well as maximizing the revenue potential and performance across Bell Media’s digital offerings.

Sabrina’s strategic vision and leadership is propelling the Bell Marketing Platform to the forefront of the industry, ensuring that advertisers have made-in-Canada marketing solutions such as SAM – Bell Media’s strategic audience management tool, Bell DSP, and Bell Analytics. Sabrina will also oversee the launch of advertising on Crave, as well as the launch of addressability across TV and Audio, revolutionizing the advertising landscape with new and unprecedented opportunities for precise targeting and engagement.

With nearly 25 years of industry experience, Sabrina is a digital sales veteran. Her journey with Bell Media began in 2006 representing digital sales for Sympatico MSN. Over the years, she consistently progressed into more strategic roles, working on long-term agreements, and in 2009 she assumed the role of Associate Director, Digital Sales. In 2012, Sabrina expanded her role, taking on national responsibilities and for the next 10 years, she continued to add oversight of more brands and platforms to her portfolio, constantly pushing the digital sales agenda forward. Eventually moved into a multi-platform role with oversight of all digital sales including TV, radio, and out-of-home.

Beyond her professional achievements, Sabrina has an impressive athletic background as an NCAA and Canadian nationally ranked tennis player. Prior to immersing herself in the dynamic landscape of digital media sales, she dedicated her life to competitive tennis, which she sites as the source for her disciplined approach, tenacity, and drive for excellence.