Name
Why TV needs to get into the outcome business
Date & Time
Tuesday, December 5, 2023, 2:30 PM - 2:50 PM
Speakers
Description
In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively? Better audience measurement is important, but getting into the metrics that matter is where TV needs to be heading.
Location Name
Hall One
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom
York Way
London N1 9AG
United Kingdom